What's our damage?
The 411
We come from pay phones and perseverance, raised on real talk, not hot takes. We cut through the noise, get things done, and move on without drama. GenX isn’t trying to prove anything. We’re about living authentically, calling it like it is, and embracing a life that’s unfiltered, unfussy, and unapologetically our own. We’re a raised eyebrow. A quiet rebellion. Sarcastic by nature. Unabashedly ironic.
GENX AF is the uniform for those of us who aren’t trying too hard — because we never had to. Featuring bold statements and simple designs, our GenX graphic tees are made from high-quality 100% cotton. It’s not just 80s and 90s nostalgia apparel; it’s a vibe. Get in, loser.
GenX in the spotlight.
Hear Me Out: What If Gen Xers Are Actually the Cool Ones?
The Forgotten Generation: Gen X As Catalysts For Future Growth
The Forgotten Generation: Gen X As Catalysts For Future Growth
As Gen Zers and millennials continue to argue over who’s more cringe or who was born cooler, an alternative viewpoint emerges: maybe it’s neither.
The Forgotten Generation: Gen X As Catalysts For Future Growth
The Forgotten Generation: Gen X As Catalysts For Future Growth
The Forgotten Generation: Gen X As Catalysts For Future Growth
Gen X can serve as effective guides, having navigated numerous challenges and learned valuable lessons. Their experience positions them as excellent mentors and coaches, capable of leading organizations through evolving landscapes.
Why Gen X is the real loser generation
The Forgotten Generation: Gen X As Catalysts For Future Growth
Why Gen X Women Are Having the Best Sex
Americans ages 44–59 (Gen X) have experienced income gains at a slower pace compared to both Millennials and Gen Zers. This generation also lags in home ownership. By age 31, Millennials and Gen Z had accumulated twice the wealth that Gen X experienced at the same age.
Why Gen X Women Are Having the Best Sex
Five Gen X values from the ’90s that can save today’s world
Why Gen X Women Are Having the Best Sex
These women embrace the beautiful spoils of aging, finding joy in the freedom from outdated social standards they no longer feel compelled to follow.
How Gen X Could Reinvent Retirement
Five Gen X values from the ’90s that can save today’s world
Five Gen X values from the ’90s that can save today’s world
Can you believe they’re turning 60? The slacker kids from the 80s and 90s are all grown up and ready to embrace a new era of retirement focused on health and extended careers.
Five Gen X values from the ’90s that can save today’s world
Five Gen X values from the ’90s that can save today’s world
Five Gen X values from the ’90s that can save today’s world
Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting. We need to reclaim our “whatever” attitude and demonstrate to other generations just how powerful dismissiveness can be.